Our client, an industry innovator, developed a unique delivery system for their product, establishing a competitive advantage. When they discovered a primary competitor bring a similar system and packaging to market, our client asked us to investigate the competitor and determine their global rollout strategy for the updated product.
We interviewed personnel across the client’s organization in numerous departments to understand the product innovation and how the competitor may have been able to reverse engineer it. With that knowledge, we were able to identify supply chain patterns and competitor activity that revealed similar sourcing and product “signatures.” These indicators, coupled with research into the competitor’s marketing and consumer profiling, allowed us to predict the competitor’s launches into specific markets.
Armed with this predictive knowledge, our client was able to counter the threat by executing large-scale campaigns and saturating key markets ahead of the competitor’s launch plans. This behavioral change helped defend our client’s market share and maintain their innovative position in the marketplace.