As Managing Director of Ivy Strategy and leader of our exceptional team, I would like to give you a brief introduction to our business. We are a global organization that provides strategic advice based on facts. Our consultancy is driven by accurate and actionable intelligence, which is a reputation we have built over time and a legacy we are very proud of. The majority of our clients are blue chip multinationals and private equity firms, but we also work for some not-for-profits and NGOs.

We specialize in primary research, that is, finding out the facts from on-the-ground research and using these as the base on which we build our analysis and recommendations. Our founding principle is that too many business decisions are taken without a full understanding of their markets, competitors and customers and that we can help our clients gain a significant competitive advantage by providing them with evidence based insights.

As you look around our website you will see that we explain our services and take you through the disciplined process we use. We have illustrated this with some case studies of real projects we have worked on. If you would like to find out more, please do not hesitate to call us or write.

With best wishes,
Robert Bing

About Robert Bing:

Robert came to management consulting from a distinguished international business career. He has worked at a senior level in general management and marketing for some of the world’s leading consumer goods companies and best known brands, including Unilever, Diageo, Guinness, Coca-Cola and ConAgra Foods. Robert has successfully operated in the challenging business environments of Eastern Europe, Africa and Asia-Pacific, as well as the more mature markets of Western Europe and North America. He has advised clients on investment strategy and guided investment decisions in a wide range of industries, including FMCG, logistics, healthcare and finance. Robert is a widely acclaimed thought leader for industry leading organizations and has been invited to contribute articles to financial media, including Private Equity International. His degree is from Cambridge University. Robert can be reached at [email protected]