As the global economy matures, market volatility and competitive threats are evolving with it. Understanding market size, consumer preferences, distribution models and demand are critical to making profitable investments in new and growth markets.
Our Market Analysis extends beyond database research—we understand the importance of fact-based, on-site research that considers cultural nuances and international business best practices. Ivy Strategy consultants are experts in growth markets—determining specifically what the market values, where the opportunities lie, and where our client’s products and services fit. This is achieved with our hands-on approach to research through interviews, databases, and field investigation.
Our Market Analysis services include:
• New Market Assessments
• Channel Strategy
• Financial Metrics
• New Product Development
• Product/Service Assessments and Development
• Distribution Model Assessment
• Opportunity Identification
• Target Market Identification
• Pricing Studies
Read about some of our Market Analysis engagements:
Our client felt its understanding was limited in growth markets and needed a strategy, and we knew they could only do this with insights into its competition.
Even when Africa’s GNP was growing, our client was experiencing stagnant sales in its largest African market. We investigated market dynamics to uncover potential causes.